Everyone wants to be more creative. Being creative makes life more fun and interesting. But many believe the common misconception that creativity is something you are born with and others can only envy.

In Change Your Mind, Rod Judkins reveals that ‘creative’ people are no more creative than the rest of us. Rather, their gift is that they believe they are creative, and because of this, they are. Many of these people lack traditional artistic abilities (Francis Bacon couldn’t draw, so he didn’t; Andy Warhol couldn’t paint, so he didn’t) but that doesn’t stop them from thinking of themselves as creative. This self-belief accounts for 90 percent of their success.

Creativity is a skill that everyone can learn and benefit from, whether you’re trying to start your own business, write music, come up with new ideas at work or just change your way of looking at the world. Follow theses 57 insider tips, which include nuggets of wisdom such as the importance of focus, why you should never wait for inspiration and how you should always turn a failure into success. With real-life insights into the minds of writers, artists and musicians, from Picasso to Paul McCartney, Change Your Mind will unlock the creative genius you always knew you were.

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